Learn how to scale earned media in 2025 by thinking like a publisher. Discover proven strategies from Zillow, NerdWallet, and HubSpot to create newsworthy content, build SEO authority, and drive ...

Discover how earned reach is redefining earned media—giving brands control, scale, and visibility through editorial ...

this article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence. Positive, ongoing media coverage is more than just good brand awareness ...

It also offers executives a way to curate messaging for specific target audiences. Earned media is coverage gained through media outreach rather than paid advertising (think of someone at your ...

So how can drugmakers best revamp strategies in earned media to “cut through the noise” of industry coverage and perception? In a new Q&A series, Pharm Exec will capture insights and learnings on such ...

The success of a holistic multichannel PR campaign – which includes earned media coverage – now depends on something far more valuable: authentic, long-term relationships with journalists and ...

The brand recorded $72 million in earned media value in its first month of existence When Rihanna’s new makeup line, Fenty Beauty, launched on September 8th, beauty lovers around the world went ...

a proprietary scoring system designed to bring clarity and consistency to evaluating the impact of earned media coverage specifically across the healthcare sector. "The KNB PRISM™ index is ...