Learn how to scale earned media in 2025 by thinking like a publisher. Discover proven strategies from Zillow, NerdWallet, and HubSpot to create newsworthy content, build SEO authority, and drive ...

Discover how earned reach is redefining earned media—giving brands control, scale, and visibility through editorial ...

this article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence. Positive, ongoing media coverage is more than just good brand awareness ...

It also offers executives a way to curate messaging for specific target audiences. Earned media is coverage gained through media outreach rather than paid advertising (think of someone at your ...

So how can drugmakers best revamp strategies in earned media to “cut through the noise” of industry coverage and perception? In a new Q&A series, Pharm Exec will capture insights and learnings on such ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

The brand recorded $72 million in earned media value in its first month of existence When Rihanna’s new makeup line, Fenty Beauty, launched on September 8th, beauty lovers around the world went ...

a proprietary scoring system designed to bring clarity and consistency to evaluating the impact of earned media coverage specifically across the healthcare sector. "The KNB PRISM™ index is ...

When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. However, more than half of marketing and comms ...