Dave Turner got his first motorcycle, a Honda CT70 minibike, in 1971 and began racing shortly after. He joined his high school motocross race team in 1974 and “never stopped riding motorcycles after ...

“During the third quarter, our team navigated an incrementally more challenging environment and delivered strong performance on key areas of the business. Our goal communicated earlier this year to ...

LiveWire and KYMCO have expanded their strategic partnership to create an electric maxi-scooter for the European market. LiveWire plans to launch its first electric maxi-scooter in the first half of ...

Segway Powersports has revealed the UT6, an all-new utility side-by-side powered by a 600cc gasoline engine. The models are expected to be delivered to dealers on November 15. The UT6 platform was ...

Denago Powersports is forging forward in expanding its portfolio of partnerships by adding Lightspeed and HLSM, the premier powersports parts finder company. Denago’s General Manager David Garibyan ...

Three-time World Champion Kenny Roberts will make a welcome return to American road racing as a team owner in the 2025 Parts Unlimited Talent Cup, a championship designed to prepare young North ...

This article, written by Gillian Luce of Trader Interactive, originally appeared in the November edition of Powersports Business. Gullian Luce is the AVP of Recreation Marketing for Trader Interactive ...

NIU Technologies announced a powerful over-the-air (OTA) software update for the XQi3 electric dirt bike at this year’s EICMA show. This update will significantly enhance the bike’s performance, ...

The National Powersports Dealer Association (NPDA) has announced the launch of Powersports World, a free digital TV channel devoted exclusively to powersports content of all types. NPDA Chairman Bob ...

Honda has unveiled two electric motorcycle concept models, the “EV Fun Concept” and the “EV Urban Concept,” at EICMA 2024 in Milan, Italy. The EV Fun Concept is Honda’s first electric sports model, ...

This article originally appeared in the November edition of Powersports Business. As 2024 winds down, I wanted to recap a few conversations I’ve had with dealers about how they will finish off the ...

Introduced in 2000, Suzuki’s DR-Z400S earned acclaim for delivering precise, nimble handling, easy maneuverability, and ultra-reliable performance. Highly capable and fun to ride, it won the hearts of ...