Netflix is raising the monthly prices of its subscription plans again. Subscribers in the US, Canada, Argentina and Portugal will pay more to stream with or without ads, the media giant shared during its fourth-quarter earnings call on Tuesday.

In an email to CBS MoneyWatch, Netflix said it's boosting its subscription plans for American customers by about $1 to $2.50 per month, depending on the plan. A standard plan with ads will rise to $7.99 a month from the current $6.99

Netflix is starting off the new year with another subscription price hike. The latest price change, Netflix's first in the U.S. since October 2023, comes after the company reported adding a record 19 million new subscribers in the most recent quarter for a total of 302 million members. Revenue was up 16% year-over-year.