Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...
“MADTECH.AI helps marketers and their agencies unify and transform their disparate data then make it available seamlessly to Keen’s Marketing Mix Model (MMM) to accelerate better ...
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...
Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...
Google's Meridian open-source marketing mix model, which helps analyze marketing campaigns, is now available for all users.