Mosseri shared that Instagram removed what was internally known at the company as the "rug pull." Mosseri defined the rug pull as when users open up the Instagram app and see content, but it immediately disappears and gets pushed down the feed as new content is brought in.

That behavior — which Instagram apparently called “rug pull” internally — wasn’t just some weird bug. Mosseri says the app did it “because we were trying to load new content, and it was taking a while, so we showed you something that was already downloaded in the meantime, and it is generally good for engagement.”