Permanent hair straightening treatments are a form of chemical processing for your hair. Depending on which method of processing you use, hair that’s naturally curly or textured can be altered ...

Featuring an Anti-Residue Shampoo, Brazilian Smoothing Treatment and Brazilian Intensive Hair Mask, this three-step system uses keratin and antioxidants (like acai and cocoa) to help rebuild and ...

A keratin treatment is a semi-permanent hair straightening method that aims to smooth and straighten frizzy or curly hair, says Ross Kopelman, MD, a board-certified hair surgeon at Kopelman Hair ...

A keratin treatment is a semi-permanent hair straightening method that aims to smooth and straighten frizzy or curly hair, says Ross Kopelman, MD, a board-certified hair surgeon at Kopelman Hair ...

There are tons of hair treatments out there, each buzzier than the last. For instance, you may have heard of a Brazilian blowout—which gives you bouncy, luscious locks. Or you may be curious ...

Many women have been singing praises of hair rebonding and straightening treatments for years, adoring the glossy, frizz-free results. If you, too, have been wilfully ignoring the dangerous ...

Some salon hair-straightening treatments can cause kidney failure, according to recent research by Jerusalem doctors which has prompted Israel’s Health Ministry to ban a host of products.

Pressley told The Associated Press that Black women look to straightening treatments in part because of hair discrimination. “If you do a Google search right now of unprofessional work ...

"Keratin treatments are semi-permanent hair straightening treatments that smooth and add shine to frizzy hair," Fitzsimons says. But the term "keratin treatment" is actually a misnomer. Let us ...