Meta CEO Mark Zuckerberg laid out his vision for a black-box, end-to-end AI advertising product during a fireside at Stripe's Sessions conference.

Often, this involves identifying and targeting specific audiences, developing ad creative that aligns with brand goals, helping social media users convert to paid customers – and, ultimately ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Social media and video content were high on B2B ... Creative needs to be creative. B2B ad campaigns have always faced more of a challenge to stand out than more fun, product-based B2C campaigns.

For example, a global retail brand can input its product feed into a creative ad tech platform. The AI generates diverse creative content, such as social media ads, display banners, and video content, ...

During his Sessions appearance, Zuckerberg posited that while creative ad agencies ... category of generative AI — ads — is poised to gunk up Meta’s social media ecosystem.