Ever since absinthe was outlawed due to rumours it led to insanity, this simple drink has become the nation's go-to apertif.

The ban on absinthe in 1915 paved the way for the rise of pastis, a beloved French aperitif that remains a cultural icon today. Recognizable as the quintessential aperitif in France, its popularity ...

The SIP Supernova Cocktail Grand Prix is named after the online platform SIP (Share·Inspire·Pioneer) operated by the Pernod ...

Accordingly, our drink is technically a Ricard Tomate. => Discover our favorite grenadine cocktails. Now produced by Pernod-Ricard, Ricard Pastis de Marseille has been a popular alternative to ...

Absolut, a brand Pernod Ricard USA, New York, announced the launch of new ready-to-serve (RTS) and ready-to-drink (RTD) flavor offerings including flavor expansions to both the Absolut Ocean Spray RTD ...

“Beyond the United States and with Pernod Ricard’s global reach ... Beyond bar-made cocktails and simple serves, home drinkers reportedly struggle with how to use a non-alcoholic spirit ...

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The SIP Supernova Cocktail Grand Prix is a competition named after the online platform SIP (Share·Inspire·Pioneer) operated by the Pernod Ricard Group. It was organized to strengthen links with ...

In other beverage news, Celsius is tapping into the nostalgia of roller rinks and arcades with its latest energy drink flavor.