The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price ...

The shampoo has violet and blue pigment for intensive toning and works on blonde, grey or white hair. Don’t leave it on for too long This purple shampoo can be bought individually or as part of ...

I’ve tried many in search of the one that isn’t drying (as purple shampoos tend to be), has evenly distributable texture, and is perfectly pigmented. Along with celebrity hair stylist, blonde ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

All products featured on GQ are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. The best purple ...

Discover the beauty of purple and blue shampoos! Learn how to choose the right one to keep your trending blonde, brunette, or ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing.