Based on the challenges of marketing products, businesses have long used a four-point guideline for addressing these potential hurdles. The four points focus on the elements of product ...

Product marketing has been increasingly gaining importance in the advertising, marketing and communications world. It achieves the perfect synergy between product teams and marketing ...

Storytelling. Digital. Sponsorships. But the marketing teams across Diageo are also involved in advancing the Guinness product too. On ensuring the consistency of the pint across the bars of the world ...

Discover what Propolis can offer you. Navigate the competitive landscape of B2B product marketing with precision. Discover the commercialization process and why customer-centricity is paramount in B2B ...

Using these categories, a business can adjust its product lines and marketing techniques to appeal to each group more effectively by addressing their specific needs. Numerous types of businesses ...

TikTok’s Global Product Marketing Lead Rahul Fernandes has decided to move on from the company. He announced his exit through ...

Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms. The post Amplitude ...

Adam Preis, Director of Product Solution Marketing, Ping Identity, and a Propolis member, has developed strategies that not only drive engagement but also contribute to revenue growth. His insights ...

Increasingly, especially with the end of cookies and third-party data, product data has taken on greater value for other parts of the company, and Mixpanel is making it easier for marketing people ...