Product marketing has been increasingly gaining importance in the advertising, marketing and communications world. It achieves the perfect synergy between product teams and marketing ...

Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms. The post Amplitude ...

The Drum catches up with David Jordan at the ANA Masters of B2B Marketing, where he says that, B2B or B2C, it’s all just ...

Based on the challenges of marketing products, businesses have long used a four-point guideline for addressing these potential hurdles. The four points focus on the elements of product ...

TikTok’s Global Product Marketing Lead Rahul Fernandes has decided to move on from the company. He announced his exit through ...

Using these categories, a business can adjust its product lines and marketing techniques to appeal to each group more effectively by addressing their specific needs. Numerous types of businesses ...

Storytelling. Digital. Sponsorships. But the marketing teams across Diageo are also involved in advancing the Guinness product too. On ensuring the consistency of the pint across the bars of the world ...

Discover what Propolis can offer you. Navigate the competitive landscape of B2B product marketing with precision. Discover the commercialization process and why customer-centricity is paramount in B2B ...