But why is the New Balance 550 so popular? Celebrity approval has been central to this laid-back retro sneaker's ascent, and ...

So why are athletes across the sports spectrum flocking to New Balance now? The answer lies in the shoes' soles and the attention to detail in their manufacturing. I traveled to New Balance's ...

Some of our favorites include these white chunky New Balance sneakers similar to those we spotted Jennifer Aniston wearing, as well as a pair of slip-on sneakers from Vionic, a brand Oprah recommends.

The latest release, the New Balance 1000 “Reflection” shoes, are a blend of the contemporary and the retro and reflect the brand's dedication to coming up through the ranks.