But why is the New Balance 550 so popular? Celebrity approval has been central to this laid-back retro sneaker's ascent, and ...

So why are athletes across the sports spectrum flocking to New Balance now? The answer lies in the shoes' soles and the attention to detail in their manufacturing. I traveled to New Balance's ...

The latest release, the New Balance 1000 “Reflection” shoes, are a blend of the contemporary and the retro and reflect the brand's dedication to coming up through the ranks.

Competing against 2020 Australian Open champion Sofia Kenin, Gauff wore a pair of her very own New Balance Coco CG2 sneakers for the match. The silhouette, which comes available in four different ...