But in 2025, it’s also become the most valuable marketing platform in college sports. Thanks to Name, Image, and Likeness (NIL), March Madness is no longer just a proving ground for athletes ...

In 2024 the NCAA signed off on a proposal to pay student athletes, but challenges remain Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal ...

Four-star quarterback Julian 'JuJu' Lewis was the highest-rated commit of the Colorado Buffaloes' 2025 recruiting class, and ...

A Canadian women's college basketball conference championship game on Saturday night saw a transgender player score 21 points in victory and ultimately win tournament MVP. Trans athlete Harriette ...