Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to make the marketing change in order to reflect the pride of the brand.

Anheuser-Busch is encouraging its distributors and partners to replace the term "domestic" with "American" when marketing beer, arguing that the term better reflects the industry's identity.

Anheuser-Busch CEO Brendan Whitworth is calling on the beer industry to replace the term "domestic" with "American" when referring to U.S.-made beers.

(CNN) – The head of Anheuser-Busch wants the beer world to ditch the word “domestic” and use “American” instead. CEO Brendan Whitworth sent a letter to distributors and partners saying “domestic” is ...

(CNN) – The head of Anheuser-Busch wants the beer world to ditch the word “domestic” and use “American” instead. CEO Brendan Whitworth sent a letter to distributors and partners saying “domestic” is ...

(CNN) – The head of Anheuser-Busch wants the beer world to ditch the word “domestic” and use “American” instead. CEO Brendan Whitworth sent a letter to distributors and partners saying ...

(CNN) – The head of Anheuser-Busch wants the beer world to ditch the word “domestic” and use “American” instead. CEO Brendan Whitworth sent a letter to distributors and partners saying ...