Yesterday (September 14), the UFC mistakenly identified Terence Crawford as Kendrick Lamar during the broadcast of the Saul “Canelo” Alvarez vs Edgar Berlanga fight. Those in attendance at T-Mobile Arena might not have caught the flub, but viewers at home sure did.

Kendrick Lamar has become such a superstar that people are now halucinating him where he is not even close to being. The rapper has dominated much of the pop culture estate from his feud with Drake. And he is still basking in the glory of his triumph in the diss war.

Boxer Terence "Bud" Crawford was inadvertently part of an embarrassing moment during the UFC 306 broadcast when he was misidentified as rapper Kendrick Lamar.

You’d think in 2024, certain major entities confusing Black celebrities for one another wouldn’t be a thing—but sadly here we are. On Saturday night during a UFC 306 broadcast, the camera panned in on several prominent folks in the audience at the “Noche” event including reality TV stars,

Kendrick Lamar went viral once again, but this time it wasn't because of a surprise diss track. UFC 306 happened over the weekend in Las Vegas for "Noche UFC" at the Sphere to celebrate Mexican Independence Day,

UFC 306 in Las Vegas, ESPN mislabeled Terence Crawford as Kendrick Lamar. The incident ended up going viral online, especially since the world champ was name-dropped on the Compton lyricist’s "euphoria" earlier in the year.

The broadcasters were left embarrassed as fans, fighters and even Dana White commented on the mistaken reference to Kendrick Lamar during the UFC 306 coverage.