A new study in the Journal of Marketing reveals that consumers are more likely to throw away ... Brightly colored packaging does more than attract attention on store shelves. A new study in the ...

The American Marketing Association is pleased to announce the selection of Jan-Benedict E.M. Steenkamp as the next Editor in Chief of the Journal of Marketing. His three-year term formally begins ...

This title is part of a longer publication history. The full run of this journal will be searched. TITLE HISTORY A title history is the publication history of a journal and includes a listing of the ...

Researchers from University of St. Gallen and Columbia Business School published a new Journal of Marketing article that examines how the perceived meaning of manual labor can help predict the ...

His work has appeared in leading journals including the American Economic Review, Journal of Political Economy, Marketing Science, Management Science, and the Journal of Marketing Research. He is a ...

MOVING WALL The "moving wall" represents the time period between the last issue available in JSTOR and the most recently published issue of a journal. Moving walls are generally represented in years.

It might very well be the difference between a 4 and a 3 rating in the eyes of the consumer, according to new marketing research ... Families purchased more school lunches and breakfasts the year ...