Make no mistake; the B2B ecommerce software market is even bigger than its more famous sibling, the B2C ... their sales team is bad at what they do. It’s because the buyers of B2B software take ...

The survey, which drew on responses from more than 500 B2B and B2C marketers ... to gauge the impact of these online efforts. (See infographic below.) Direct Marketing News spoke with Paul ...

Acknowledging the differences between Business-to-Business (B2B) and Business-to-Consumer (B2C) sales is an essential component of this kind of training. Knowing the main distinctions and ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

Social data has gone beyond B2C to influence B2B sellers and buyers, according to the following Leadspace infographic. Some 84% of B2B executives ... Moreover, 92% of B2B buyers use social media to ...

The last few years have seen many consumer brands embracing AI to drive growth, using it to enhance customer experience and ...

Some 91% of B2B ... infographic by Demand Metric, the main reasons for using content marking are that content marketing... Generates approximately three times as many leads as traditional marketing ...

Today’s business-to-business (B2B) sales cycle is ... the world of business-to-consumer (B2C), where the platform experience has taken hold – simplifying sales, personalising purchases ...

However, the biggest potential sales channel for many consumer brands doesn’t yet have a name. There’s another target market for your product, somewhere between the black-and-white view of B2B and B2C ...

B2B sales cycles are lengthy, and the buyer’s journey is complicated. Content marketing fits well with these factors because it avoids direct hard selling. Instead, it focuses on educating and ...