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First came millennial pink, then there was Gen-Z yellow and melodramatic purple, and now there's a new color trend making the rounds: neon green. Or, perhaps for the sake of a catchier name ...
At the beginning of 2019, everything indicated neon colors — think Barbiecore hot pink, neon green, and bright orange — were serious contenders to headline fashion's newest color trend.
It came in a range of vivid neon hues — highlighter yellow, shocking pink, radioactive green — and was used for slim-fitting pants and tops with billowing extensions and abstract hoods.