Olean is the brand name for Olestra, a calorieless, fat-free fat-substitute discovered accidentally by Procter & Gamble in 1968. Olestra was approved for use as a food additive in snack foods in ...

It’s a fat substitute that zips through the body, leaving behind no fats, no calories and no offensive taste. The U.S. Food and Drug Administration approved the product, which has the brand name ...

And now the company is trying for a repeat performance with Simplesse, a fat substitute that was approved ... The company is trying to establish a brand identity for Simplesse just as it did ...

This amount can vary among brands and if a person prefers low fat options. Low fat substitutes for sour cream may suit people who want to reduce their calorie intake or lower their intake of fats.

Developed and marketed by Procter & Gamble under the brand name Olean, it’s been one of the more controversial fat or sugar substitutes targeted to an increasingly obese American public.

While both types of fat are important ... While Earth Balance is one of the original vegan butter substitute brands, it’s far from the only option at the grocery store. While plant-based ...

All Frito-Lay "light" brands will now contain an oval-shaped ... also will contain a statement explaining that Olean is a fat substitute, although it will not mention the negative adverse ...

Sales skyrocketed . . . until it was found that the key ingredient—fat substitute Olestra—actually ... earning the brand some free media for all the wrong reasons. [Images: Tropicana] The ...

It’s an easy substitute that’ll work for most recipes. The butter adds extra fat to the milk, making its fat percentage similar to that of heavy cream. Combine 1/4 cup (57 grams) of melted ...

Fat Substitute, Once Praised, ... contend that trans fat, a component of the oil, is more dangerous than the fat it replaced. Studies show trans fat has the same heart-clogging properties as ...