Olean is the brand name for Olestra, a calorieless, fat-free fat-substitute discovered accidentally by Procter & Gamble in 1968. Olestra was approved for use as a food additive in snack foods in ...

It’s a fat substitute that zips through the body, leaving behind no fats, no calories and no offensive taste. The U.S. Food and Drug Administration approved the product, which has the brand name ...

Developed and marketed by Procter & Gamble under the brand name Olean, it’s been one of the more controversial fat or sugar substitutes targeted to an increasingly obese American public.

Massachusetts-based Twin Rivers Technologies, a P&G supplier, will continue to manufacture the firm's controversial Olean brand of fat substitute used in a variety of foods. Olestra came under heavy ...

And now the company is trying for a repeat performance with Simplesse, a fat substitute that was approved ... The company is trying to establish a brand identity for Simplesse just as it did ...