But a company's target market generally must be large enough to earn a profit. Small businesses often target customers by gender or age. For example, a women's clothing retailer directs its ...

For a small business such as a pizza shop, for example, its target market may be all residents within a five-mile radius of the shop's location. The shop owner can target this market by placing ...

One representation of your target market is based on the geographical location of your customers. For example, if you are a small retailer, it may be likely that your market is within a small ...

In this scenario, it is up to the business to define its market and cater its offering to its target group. Restaurants are a good example. If a restaurant is near a college, it can market its ...

For example, hiring a social media ... companies are able to educate their target audience and draw them in by being helpful. Inbound marketing is found throughout a variety of avenues.

It differs from your target market – which is much broader and ... touching people who will most likely become customers. For example, BMW has a specific target audience to whom it offers ...