Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.

Companies experience changes as they grow. Here are tips to build retention-focused, customer success teams at every stage.

In the digital marketing landscape, email remains one of the most powerful tools for customer engagement. However, the way businesses use email marketing is evolving rapidly, thanks to technological ...

Make sure your data is clean, accurate, and streamlined. 2. Defining a market segment by instinct—without backing it up with data Although segmenting on the basis of customer profiles or personas ...

And there is an additional benefit of market segmentation: identifying existing customers whose profiles are predictive of high value for targeted up-selling. About the author: For any assistance ...

The oil pipeline operator that was spun off from TC Energy last year says its marketing segment faces pressures from 10 per ...