Companies and marketing professionals use a variety of marketing strategies to effectively convey a message or promote a product or brand. Marketing strategies are designed to create focus and a ...

Such thinking and positioning will mark you as an effective manager. Concentrated marketing is a strategy whereby a product is developed and marketed for a very well defined and specific segment ...

Marketing is the process whereby organizations anticipate and adapt to environmental change. Accordingly, successful management of the marketing process requires an appreciation for and understanding ...

If you like working in a creative environment, thinking of new ways to communicate with people, or persuading an audience, then pursuing a concentration in marketing is a great fit for you. Lycoming’s ...

From higher earning potential to in-demand skills, an MBA with a marketing concentration comes with a lot of benefits. Businesses in every industry need a marketing strategy to connect with their ...

The objective of the Marketing Concentration is to train students in the theories and methods necessary to conduct substantive research in areas including marketing strategy, consumer behavior, new ...