The study of how colors affect the nervous system is called color psychology. Color psychology has helped identify patterns that are now widely used in branding and marketing, both of which study ...

We've also included a brief analysis of color psychology and what messages these colors send to the world. Black can be seen as unapproachable, but if you wear it correctly, it can also ...

Fast food companies have been using color psychology to subtly influence customers for years, including using the color red. One commonality that seems to have been overlooked until recently ...

that I discovered many of the rooms follow the rules of color psychology. So much so, living here and enjoying the mood-altering effects of color – from calming to energizing – has made me a ...