You were suppose to be the magical festive Christmas drink. instead you cheaped out and choose AI slop.” Coca-Cola’s attempt to modernize its advertising with AI has faced backlash for losing ...

Meanwhile, a third passionate user wrote: "THEY USED AI FOR THE COCA-COLA CHRISTMAS ADVERT THOSE SCUMMY B***** WHAT THE F***" A Coca-Cola spokesman said: "Coca-Cola’s exciting venture into AI ...

Last year, the company released a Christmas commercial that was ... themselves about greenwashing. Like Coca-Cola, many corporations run ad campaigns that harm the environment.

The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...

In recent years, John Lewis’ powerful Christmas adverts have been known to reduce adults to tears and have become – much like the classic Coca Cola advert – a seasonal milestone, something ...

“This year, for the first time, our Coca-Cola Christmas ad was created with generative AI, combining emerging technology with human creativity, which allowed us to produce the ad faster and at a ...

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Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...