The Strategy Behind On’s Tennis Ambassador Lineup
Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...
Sportskeeda2d
Ben Shelton drops 1-word reaction to Roger Federer's dilemma over 'On' logo in entertaining promo with Elmo
World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.
Tennis5d
Ben Shelton’s killer serve—and improving return—are representative of this moment in tennis
Great servers have realized that power and pace are not the end-all and be-all, and that their killer shots must be backed up with a solid return game.
The New York Times18d
Ben Shelton’s lights-out Grand Slam tennis evolves, from vibes to doing the math
MELBOURNE, Australia — Ben Shelton’s Australian ... doesn’t win another match, Shelton, the world No. 21, has made one thing exceptionally clear to the tennis world the past two weeks ...
The New York Times27d
Ben Shelton, serve savant, and the quest for a better tennis return at the Australian Open
it is sometimes hard to figure out why Ben Shelton doesn’t win just about every tennis match he plays. He struts onto the court with those shoulders and biceps. He picks volleys off his ...