Mattel was co-founded by Ruth Handler and her husband Elliot. Barbie's full name is Barbara Millicent Roberts. The doll is named after Handler's daughter Barbara, who was the inspiration behind ...

Handler named Barbie for her own pride and joy - her daughter, Barbara. Barbie's full name is Barbara Millicent Roberts, and she's from Willows, Wisconsin. Her official birthday is March 9 ...