Athleta's revival, contributing 10% of Gap's sales, is a key growth driver, outperforming rivals like Nike and Lululemon in the U.S. market. The cheaper Gap and Old Navy brands, meanwhile ...

Athleta has become one of Gap's biggest sweet spots, endearingly referred to by analysts as one of its "crown jewels," along with the recently spun-off Old Navy. It's becoming a symbol of ...