Sony has officially entered the electric vehicle (EV) market with its new model, the Afeela 1. This innovative vehicle, developed in partnership with Honda, aims to redefine the driving experience ...

Electric vehicles (EVs) tend to be at the forefront of high-tech minimalist cabins, and the 2026 Afeela 1—the brainchild of Sony and Honda's joint venture, Sony Honda Mobility (SHM)—is no exception.

The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations ...

Sony has been trickling out details of the Afeela brand it launched with Honda ever since it unveiled the EV in 2023. But it's held back one big detail -- until today. Sony CEO Kenichiro Yoshida ...