Notably, the expansion of the packaged atta industry has been unprecedented ever since names like Aashirvaad, Fortune and the ilk took the onus of grinding grains to make that perfectly round ...

Although severe inflationary headwinds were witnessed across several key inputs during the third quarter; Atta, spices, ...

Culturally, the north and south of India are very different, especially in the world of food. While wheat flour is king... We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...

Chef Ranveer Brar, Brand Ambassador of ITC Aashirvaad Select Atta, in an exclusive interview explains why this variety of wheat is preferred by chefs and its superior culinary usage. 8 healthy ...

Their potential to create livelihoods, enable rural transformation and preserve India's rich heritage, history and culture makes GI tags invaluable ...