Abrdn adds back vowels after widely-mocked rebrand
Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The ...
UK's abrdn renames itself 'aberdeen' in strategy revamp
Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and start a ...
FTAdviser24d
Abrdn Adviser reduces prices in ‘simplified structure’
Abrdn Adviser has reduced its prices by five basis points for investments up to £1mn on its Wrap platform. It is part of a push from the company to attract more advisers and return to net inflows ...
BBC10d
Abrdn adds back vowels after widely mocked rebrand
Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...