Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The ...

Abrdn has rounded out a bumper year with a return to profit and a total revamp of its brand. The company announced it will ...

Abrdn has announced its first profits growth in three years and is dropping its controversial brand name after years of ...

This is a pragmatic decision marking a new phase for the organisation, as we focus on delivering for our customers, people and shareholders” – Jason Windsor, CEO ...

Abrdn will reintroduce vowels to its name after a disastrous rebrand at the investment company backfired and triggered a wave ...

While outflows persisted through 2024, Abrdn said it is “working hard to re-establish market leading service levels”. It added that it has a “strengthened Adviser leadership team in place ...

CITY firm Abrdn has had a vowel movement and changed its name to “aberdeen group” after relentless mocking. New boss Jason Windsor called the move a “pragmatic decision” to “remove ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision to position itself as “abrdn ... the firm’s website on March ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...