Aberdeen’s management had been frequently quizzed on its rebrand decision - John Keeble/Getty Images Europe Abrdn will reintroduce vowels to its name after a disastrous rebrand at the investment ...

The British asset management firm announced the change to Abrdn in 2021. · Iain Masterton The vowels are back. British asset management firm Abrdn (ABDN.L) announced this week that it is reinstating ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...

CITY firm Abrdn has had a vowel movement and changed its name to “aberdeen group” after relentless mocking. New boss Jason Windsor called the move a “pragmatic decision” to “remove ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision to position itself as “abrdn” rather than Standard Life Aberdeen ...

Curious as ever, he looks at why Abrdn eventually reclaimed its vowels. In 2021, the UK-based asset manager formerly known as Aberdeen Standard Life decided to participate in last decade’s brand ...

UK-based investment company Abrdn will be adding vowels back into its name. The firm will now be known as 'aberdeen group plc' (aberdeen). The revamp is a pragmatic decision marking a new phase ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at the ...