Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and start a ...

One of Britain's biggest fund managers will be renamed Aberdeen Group after four years under the controversial 'Abrdn' brand.

Remember when the constantly consonant brand launched to cries of “irritable vowel syndrome?” Or when The Financial Times mockingly posted to “Lv Abrdn aln?” Well, today, you can find a ...

Abrdn has rounded out a bumper year with a return to profit and a total revamp of its brand. The company announced it will ...

The 200-year-old company is now called aberdeen group, effectively reversing a decision to rebrand as abrdn in 2021 in a bid to pitch itself as a “modern, agile, digitally-enabled brand.” ...

At the time of the renaming to abrdn, completed under then-CEO Stephen Bird — who left last year — the firm said the brand symbolized “the transition underway to bring a clarity of focus ...

announced the change to Abrdn (ABDN.L) in 2021 then-chief executive Stephen Bird said the new name showed a “clarity of focus” and reflected a “modern, agile, digitally enabled brand”. Critics warned ...

The financial firm formerly known as abrdn has changed its name to aberdeen after a corporate rebrand four years ago was ...

Aberdeen’s management had been frequently quizzed on its rebrand decision - John Keeble/Getty Images Europe Abrdn will reintroduce ... of the multiple brand names, saying that the name had ...

One of Britain's biggest fund managers will be renamed Aberdeen Group after four years under the controversial 'Abrdn' brand. The investment company, which owns the Interactive Investor platform ...

A poll of investors using comparison website Investing Reviews described Abrdn’s name change as an “act of corporate insanity” and voted the company the worst investment brand in the UK.