Snacks (Chips, Popcorn, Pretzels, etc.) But sometimes, $1 is too much to spend, even at the dollar store!

Priya Raghubir: I would definitely say a dollar store is like treasure hunting ... would normally cost you $4.99 and you get it for $1.99. Narrator: And this treasure hunt intentionally happens ...

Data is based on share of dollar store visits. A spokesperson for Dollar ... Dollar stores - though all of them now sell merchandise for more than $1 - are among the fastest growing retailers ...