When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

On Holding AG, the business entity behind the Swiss sportswear label On Running, is raising its sales expectations for the ...

Craft Sportswear started in the super shoe race last summer with the release of the Nordlite Speed. However, with its all-new ...

Papa Oppong, a Ghanaian fashion designer has chartered a new exciting path in his careerThe young man has joined Nike, a ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

A collage showing the long haul fashion trend: sportswear styled with eveningwear is shown on models in the fall 2024 and ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Leading sportswear makers are readjusting the marketing strategies of their brands in China with two of the top sellers moving into lower-tier cities in order to be more competitive. Li Ning goes head ...

Blending vibrant apres-ski design codes with street-style characteristics, adidas Sportswear leans into Moon Boot’s iconic ...

The influence of social media and celebrity endorsements plays a crucial role in driving brand visibility and consumer interest in sportswear. Platforms like Instagram, TikTok, and YouTube have become ...