Genius of Severance's Grand Central Pop-Up

'Severance' cast, Ben Stiller take over New York's Grand Central for Season 2: Watch
The cast of Ben Stiller's "Severance" made a surprise appearance as their characters inside a glass box at Grand Central in New York City.
I went to the 'Severance' pop-up in Grand Central Station. It was wild.
The pop-up began when a large glass box appeared in Grand Central's Vanderbilt Hall, containing a replica of the four-seated desk from Lumon's Macrodata Refinement department. Hired actors playing Lumon employees sat at their desks, doing Lumon things (by which I mean, sorting numbers while not having a clue what said numbers mean).
The Genius of Severance's Grand Central Pop-Up
C ommuters rushing through Grand Central Station on Tuesday were treated to a curious sight: A glass cube filled with actors in business casual, miming the mundane motions of offi
‘Severance’ cast takes over Grand Central Station
U.S., Arab and Israeli officials all tell CBS News that Israel and Hamas have agreed in principle to a ceasefire and hostage-release deal with final details being hammered out by negotiators in Qatar. CBS News foreign correspondent Ramy Inocencio has details on the potential agreement.
‘Severance’ Cast Brings Lumon Offices to Grand Central Station
Adam Scott, Britt Lower and Zach Cherry all appeared as their 'Severance' characters for the pop-art. Ben Stiller was on hand for pictures.
‘Severance’ Cast Bring Lumon Industries Office To Life In Glass Box At Grand Central Station
Apple TV+ put the cast of 'Severance,' including Adan Scott and Patricia Arquette, in a glass box at Grand Central Station to promote Season 2.
Adam Scott, Patricia Arquette and ‘Severance’ Co-Stars Pop Up in Grand Central to Promote Season 2 | Video
Executive producer and director Ben Stiller shared content of the performance art installation to his social media
‘Severance’ cast takes over New York City’s Grand Central Station in quirky pop-up to promote season 2
According to the New York Post, for around two and a half hours, starting at 4:30 PM, they remained in character, much to the amusement of the commuters. It was an unusual and captivating promotional stunt, bringing the world of Severance directly to New York ‘s busiest transit hub.
Severance Cast Draws Huge Crowd in Grand Central Station to Promote Season 2
Severance is sharing an exclusive peek into their severed office.The acclaimed Apple TV+ series deployed an unlikely marketing tactic ahead of its second season — which premieres on Friday, Jan. 17.
Here's the deal with that 'Severance' pop-up at Grand Central
This is all happening ahead of the release of the second season of Severance, which is premiering on January 17 on Apple TV+. In the psychological thriller starring Adam Scott, John Turturro and Patricia Arquette, a company implants chips inside its employees' brains that basically split their personalities into at-work and outside-of-work ones.
Apple has ‘Lumon employees’ working inside Severance cube at Grand Central Terminal
Severance’s marketing from Apple TV+ is cranking up, with a new pop-up in New York City’s Grand Central Station featuring ...
2 men stab each other during fight on Grand Central platform in yet another violent subway incident: NYPD
Two men slashed each other as an early-morning clash turned vicious on the subway platform at Grand Central Tuesday, the ...