AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Breaking Down Epsilon’s Stack: What’s In It For Publicis?
WEBApr 19, 2019 · Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a lot more with Epsilon’s hefty $4.4 billion price tag. Epsilon is best known for its services related to data management, email marketing and loyalty platforms. But Epsilon also gives Publicis an affiliate marketing network (Commission […]
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WEBAn Award-Winning Media and Events Company. Since 2008, AdExchanger has engaged readers with award-winning and trendsetting coverage of programmatic advertising and the data-driven marketing technology ecosystem. It has earned a spot as the leading voice covering how technology and data are transforming digital media and advertising.
Marketers - AdExchanger
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Netflix Sees 150% Jump In Upfront Ad Sales This Year
WEBTuesday, August 20th, 2024 – 10:00 am. SHARE: That’s a wrap for Netflix’s second-ever upfronts. On Tuesday, Netflix said it netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged ...
The Programmatic and Marketing Technology Events of the Year
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Google Won't Kill Off Cookies, Consumers Will - AdExchanger
WEBAug 21, 2024 · Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good.. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.”The fate of cookies is now in the hands of the consumer. One thing that is clear: When consumers are presented with a ...
The New Ad Tech Twinsies; Call It The Netflix Nudge
WEBAug 21, 2024 · The service notified some subscribers on the cheapest ad-free (“Basic”) plan that their memberships will automatically switch to the ad-supported plan. Subscribers who don’t want ads have less than a month to upgrade to one of Netflix’s more costly ad-free plans: Standard for $15.49 per month or Premium for $22.99 per month.
Measurement - AdExchanger
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Agency Ad Tech - AdExchanger
WEBAug 15, 2024 · These technology arms gather valuable data, which could be used to win pitches or help other clients, raising questions of independence and interdependence. On this week’s podcast, we discuss the future of the agency holding company with AdExchanger Senior Editor James Hercher, who wrote about Publicis’ strategy last week, after the company ...
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