Eye, Bee, M Logo Design History - by Richard Baird - Logo Histories
WEBJan 18, 2022 · In 1981 Paul Rand was asked by IBM to design a poster to support its new “THINK” motto. His response is the now iconic Eye-Bee-M rebus where images of an eye and bee stand in for the I and B, with the 13-bar M …
The IBM logo | IBM
WEBIn 1981, Rand designed the IBM rebus poster, which featured pictograms of an eye and a bee in place of the I and B. This playful approach served to humanize the tech giant and was so successful that it is still used today.
IBM Logo History, Symbol, Meaning And Evolution - Fabrik
WEBThe logo featuring the eye, bee, and “M” character is usually depicted in black on a white background. The IBM logo colors for the block acronym logo features white font on a grey background, while the striped logo is depicted in a shade of deep, soothing blue.
IBM - United States
WEBLearn how IBM rebus, a playful logo design, reflects the company's creativity and innovation in technology.
Paul Rand and the Stories Behind the World’s Most Famous Logos
WEBJun 14, 2022 · The IBM logo has remained unchanged ever since. Paul Rand’s popular Eye-Bee-M poster, a type of word puzzle known as a rebus that uses pictures to represent letters, was created in 1981 in support of IBM’s motto, THINK.
How to design an enduring logo: Lessons from IBM and Paul …
WEBJul 23, 2015 · In 1981, Rand designed a witty rebus poster Eye-Bee-M to commemorate IBM’s THINK campaign. Under his guidance, IBM published reports, brochures, and advertisements that played with...
EYE-BEE-M (Rebus) – University of Michigan Museum of Art
WEBRand cleverly transforms the letters of IBM’s logo into pictures (known as a rebus): the “I” as a lidded eye and the “B” as a winged bee. The “M” maintains the style of the iconic blue-striped IBM logo, which Rand also designed.
The IBM Logo History, Colors, Font, and Meaning - Design Your …
WEBAug 29, 2023 · More than just an identifier, the IBM logo is an emblem of industry leadership—a declaration of its stature in the realm of technology. Its design reflects IBM’s commitment to innovation and excellence, a beacon of brand recognition worldwide.
IBM Design Language – Rebus
WEBJun 5, 2020 · Designed in 1981 by Paul Rand for his Eye-Bee-M poster in support of the IBM THINK motto, the rebus used pictures to represent letters. This rebus is now an iconic part of our visual history and in the permanent collection at …
The Sophophile | 014: Eye Bee M
WEBIn 1956 he created the IBM logo, which was not just an identity but a basic design philosophy that permeated corporate consciousness and public awareness. This reinterpretation is based on the well known “Eye-Bee-M” corporate communications poster designed by Rand in 1981.